Web3 user experience: a new paradigm for enterprises and their solutions

The Web3 user experience is driving a paradigm shift that redefines how digital products are conceived. For decades, centralized platforms like Google, Amazon, and Facebook dominated the customer experience, offering standardized services while capturing value without returning control to users. Today, decentralized technologies are paving the way for a new model. One where users are no longer just customers, but owners of their experiences, identities, and digital assets.