How is embedded finance transforming financial services?

Embedded finance is not only improving access to financial products, but also redefining how these services are integrated into everyday life. This approach, driven by financial innovation, accelerates the time-to-market for new products and enables companies to offer financial solutions through partner integrations—without being a traditional financial institution. In doing so, it democratizes access and raises the bar in the market. Previously, traditional players had exclusive control over the offering. Now, that advantage is no longer theirs alone.